Stop Wasting Budget.
Start Getting Conversions.
Expert Google Ads management that delivers measurable ROI — not vanity clicks. From Search and Shopping to Performance Max and YouTube, every rupee we spend is tracked, tested, and optimised to bring qualified buyers directly to your business.
Average ROAS Across Campaigns
Go-Live After Kickoff Call
Avg. Reduction in Cost Per Lead
Client Retention on PPC Retainers
Google Ads Campaigns Managed
↑ Across 15+ industriesAverage Return on Ad Spend
↑ Above industry benchmarkAverage CPL Reduction in 90 Days
↑ Through systematic CROAd Spend Managed Profitably
↑ Tracked to real revenueUnderstanding Google Ads
What is Google Ads and Why Does it Matter?
Google Ads (formerly Google AdWords) is Google's online paid advertising platform that lets businesses place their ads in front of people who are actively searching for the products or services they offer. Unlike social media advertising where you interrupt someone's feed, Google Ads reaches people at the exact moment of intent — when they're typing in a search query, watching a video, or browsing websites relevant to your business.
Google processes over 8.5 billion searches every day. Google Ads gives businesses of any size the ability to appear at the very top of Page 1 for their most valuable keywords — within hours of launching a campaign, not months. The platform is auction-based: you bid on keywords, and Google determines your ad position using your bid, Quality Score, and expected impact.
The real power of Google Ads is its precision. You can target by keyword intent, geographic location down to a PIN code, device type, time of day, demographic, and audience behaviour. When managed correctly, Google Ads delivers the lowest cost per acquisition of any paid channel — because you're only paying to reach people who already want what you sell.
Search Ads
Appear on Google when buyers are searching
Display & Video
Visual ads across 2M+ websites & YouTube
Shopping Ads
Product listings with price & image
Google Ads is a pay-per-click (PPC) advertising platform. You only pay when someone clicks your ad — making it one of the most accountable, measurable, and scalable digital marketing channels available to businesses in India and globally.
Think of Google Ads as a digital auction happening in milliseconds every time someone searches. The highest bidder doesn't always win — Google rewards relevance and quality, meaning a well-optimised ₹50 bid can outrank a poorly structured ₹200 bid from a competitor.
User Searches with Buying Intent
A prospect types "buy protein powder online India" or "hire plumber near me" into Google — expressing a clear, immediate intent to purchase or contact.
Google Runs an Instant Auction
In milliseconds, Google evaluates every advertiser's bid, Quality Score, and ad relevance to determine which ads show, in which position, and at what price.
Your Ad Appears at the Top of Page 1
Your text, shopping, or responsive ad is shown prominently above organic results. The user sees a relevant, compelling ad and clicks — landing on your website or call page.
Click Converts into Revenue
Proper landing page alignment, conversion tracking, and audience targeting ensure that every click has the highest possible chance of becoming a lead, call, or sale for your business.
Why Google Ads
6 Reasons Google Ads is the
Fastest Path to Qualified Leads
Instant Visibility — Day One
Unlike SEO which takes 3–6 months, Google Ads can put you at the top of Page 1 within 24–48 hours of campaign launch. If you have a product to sell or a service to offer today, Google Ads is the only channel that delivers immediate, scalable, targeted visibility from day one.
Laser-Targeted Buyer Intent
Google Ads targets people at the exact moment they are searching for what you sell — not a cold audience. A user searching "best UPSC coaching Patna fees" is infinitely more likely to convert than someone who saw your Instagram post while scrolling. Intent-based targeting is why Google Ads drives the industry's highest conversion rates.
Complete Budget Control
There's no minimum spend requirement. You set a daily budget, choose maximum bids, and pause any time. Every rupee is tracked — you can see exactly which keyword, which ad, and which audience delivered which result. No other channel gives you this level of financial precision and control over your ad spend.
Measurable ROI on Every Rupee
Google Ads is the most measurable marketing channel that exists. With proper conversion tracking through GA4 and Google Ads tags, you can see the exact cost of every lead, every call, every sale, and every revenue rupee generated — down to the individual keyword level. Real accountability, not estimated reach.
Scales Instantly With Demand
When a campaign is performing — delivering leads at profitable cost — you can increase the budget immediately and get proportionally more results. Google Ads is the only channel where you can double your lead volume within 24 hours without waiting for organic momentum or audience building. Scale up or down based on seasonality, stock, or capacity.
Compete on Relevance, Not Just Budget
Google's Ad Rank system rewards relevance and Quality Score over raw bid amounts. A well-structured campaign with compelling ad copy and a great landing page can outrank bigger-budget competitors — and pay less per click doing it. Smart Google Ads management levels the playing field for growing businesses.
Campaign Types
Every Google Ads Format —
Used Strategically
Not every campaign type suits every business. We select, build, and optimise the right mix of Search, Display, Shopping, YouTube, and Performance Max campaigns based on your specific goals, margins, and customer acquisition funnel — never a one-size-fits-all approach.
Search Campaigns
Text ads that appear on Google Search results when someone types a keyword related to your business. The highest-intent campaign type — users are actively looking for your product or service right now.
- Responsive Search Ads (RSA) with 15 headlines
- Exact, Phrase & Broad Match keyword strategy
- Negative keyword lists to block irrelevant clicks
- Ad extensions — sitelinks, callouts, call, location
- Ad scheduling for peak conversion hours
- Competitor keyword targeting
- Dynamic Search Ads for large product catalogues
- Quality Score optimisation per keyword
Performance Max & YouTube
Google's AI-driven campaign type that serves ads across all Google inventory — Search, Display, YouTube, Gmail, Maps, and Discover — from a single campaign. Ideal for lead gen and ecommerce with strong creative assets.
- Multi-format creative asset groups
- Audience signal setup and refinement
- Video ads: skippable, non-skippable, bumper
- YouTube targeting by intent, topic & remarketing
- Smart bidding — Target CPA or Target ROAS
- Asset performance monitoring and iteration
- Brand safety and placement exclusions
- Insight reports for audience learning
Shopping & Remarketing
Product listing ads that show your product image, title, price, and store name directly in Google Search results — ideal for ecommerce. Remarketing re-engages visitors who didn't convert on their first visit.
- Google Merchant Centre feed setup & optimisation
- Standard & Smart Shopping campaigns
- Product title, description & image optimisation
- RLSA (Remarketing Lists for Search Ads)
- Dynamic Remarketing with product-level personalisation
- Display Remarketing across 2M+ partner sites
- Customer Match — target existing customer lists
- Cart abandonment recovery campaigns
The Auction System
How Google Ads Really
Works — The Ad Auction
Explained
Every time a user performs a Google search, an automated auction happens in milliseconds. Understanding this auction is the key difference between a campaign that bleeds budget and one that compounds returns. Most agencies optimise for clicks — we optimise for Ad Rank, Quality Score, and conversion value.
Audit My Current Campaigns →User Searches
Buyer types query into Google with intent to act
Bids Collected
All eligible advertisers' bids are pulled for the query
Quality Score
Google grades ad relevance, CTR & landing page
Ad Rank Set
Ad Rank = Bid × Quality Score × Expected Impact
Ad Shown + CPC Set
Highest Ad Rank wins the top position at lowest fair price
Google predicts how likely your ad is to be clicked when shown for that keyword. Historical performance and ad copy relevance drive this metric. Higher predicted CTR = lower CPC and better position.
How closely your ad copy matches the user's search query. Ads that directly address the keyword being searched score higher on relevance, reducing wasted impressions and improving Quality Score.
Google evaluates the page the user lands on after clicking your ad. Relevance to the ad copy, page load speed, mobile usability, and clarity of the conversion path all contribute to your Quality Score and actual CPC.
Ad Extensions (Assets)
Ad extensions expand your ad with additional information — sitelinks, callout text, phone numbers, location, prices, and more. They increase ad size, improve CTR, and boost Quality Score at zero additional cost per impression. We configure all relevant extensions for every campaign.
Match Types & Search Terms
Keyword match types (Exact, Phrase, Broad) control which searches trigger your ads. The wrong match type setup can drain budgets on irrelevant queries. We audit and tighten match types while building comprehensive negative keyword lists to eliminate wastage from day one.
Conversion Tracking Architecture
Without accurate conversion tracking, Google's smart bidding algorithms are flying blind. We set up full conversion tracking via Google Tag Manager — phone calls, form submissions, WhatsApp clicks, purchase events — ensuring the algorithm optimises for what actually matters to your business.
Our Services
Full-Stack Google Ads
Management — Everything
Under One Roof
From initial account audit and campaign architecture to ongoing optimisation, A/B testing, and monthly reporting — we manage every layer of your Google Ads account. You focus on running your business. We focus on making every rupee of your ad budget work harder.
Get Free Account AuditAccount & Campaign Structure
A well-structured account is the foundation of profitable Google Ads. We organise campaigns by product/service category, ad groups by tight keyword themes, and write unique ad copy per ad group — eliminating the structural issues that cause most campaigns to underperform from launch.
Ad Copy & RSA Creation
Responsive Search Ads allow up to 15 headlines and 4 descriptions. We write benefit-led, intent-matched copy that tests multiple angles simultaneously — price, urgency, credibility, social proof — letting Google's machine learning surface the highest-performing combinations for each query context.
Smart Bidding & Budget Strategy
We configure and calibrate Google's Smart Bidding algorithms — Target CPA, Target ROAS, Maximize Conversions, and Enhanced CPC — based on your goals and data history. Smart bidding requires accurate conversion data to work; we ensure that foundation is rock-solid before switching from manual bidding.
Conversion Tracking Setup
Accurate conversion data is the single most important factor in Google Ads success. We implement full conversion tracking via Google Tag Manager — covering form fills, phone calls, WhatsApp clicks, chat initiations, purchase events, and micro-conversions — validated against GA4 and CRM data.
Landing Page CRO
Your ad's Quality Score depends on your landing page. We review, advise on, and — where scope allows — optimise landing pages for speed, mobile UX, message match, trust signals, and conversion rate. A landing page with 2% conversion rate vs 8% conversion rate at the same CPC delivers 4× the ROI with zero extra ad spend.
Audience & Remarketing
We build and layer custom audiences — website visitors by page, cart abandoners, YouTube viewers, customer match lists, and in-market segments — to serve different messages at different stages of the funnel. Remarketing consistently reduces cost per conversion by 30–60% compared to cold audience campaigns.
Weekly Optimisation & Reporting
Google Ads accounts decay without active management. We perform weekly search term audits, negative keyword additions, bid adjustments, Quality Score improvements, and A/B test rotations. Monthly reports in plain language show the four numbers that matter: cost, leads, cost per lead, and ROAS.
Shopping & Merchant Centre
For ecommerce brands, Google Shopping delivers the highest purchase intent traffic on the internet. We set up and optimise Merchant Centre product feeds, fix disapprovals, segment campaigns by margin and performance, and run both Standard Shopping and Performance Max in a complementary structure.
Negative Keyword Management
The most underutilised lever in Google Ads. On average, 30–40% of a new account's spend is wasted on irrelevant searches. We conduct a thorough search terms audit in the first 7 days, build negative keyword lists at campaign and account levels, and continue adding negatives weekly to systematically reduce wasted spend — often cutting CPL by 20–30% in the first month alone.
- Audit all historical search terms for irrelevant queries
- Build tiered negative lists — campaign & account level
- Negative keyword themes: job seekers, students, DIY searches
- Weekly search term review for new waste patterns
- Competitor brand exclusions where appropriate
Ad Schedule & Device Bid Strategy
Not all clicks are equal. A lead that comes in at 9 AM on a Monday may be worth more than one at 11 PM on a Sunday. By analysing your conversion data by hour, day, and device, we apply bid adjustments to increase bids during your peak conversion windows and reduce or exclude spend during low-converting periods — maximising every rupee's efficiency.
- Analyse conversion data by hour-of-day and day-of-week
- Apply positive bid adjustments to peak conversion slots
- Reduce bids or exclude low-performing time windows
- Mobile vs Desktop vs Tablet bid strategy by goal
- Location bid adjustments by city and performance zone
Cost Optimisation
Bidding Strategies That
Maximise ROI — Not
Just Spend
Most agencies default to the same bidding strategy for every account — "Maximize Clicks" or "Target CPA" — without considering whether the account has enough conversion data to support it. We match bidding strategy to account maturity, business goal, and data volume. The wrong bidding strategy can increase your CPA by 60% overnight.
Get Bidding AuditTarget CPA Bidding
Google's algorithm automatically sets bids to get as many conversions as possible at or below your target cost per acquisition. This strategy requires a minimum of 30–50 conversions per month to work correctly. We set this up only when the conversion data threshold is met — never prematurely.
Target ROAS Bidding
Optimises bids to achieve your target return on ad spend. Google prioritises clicks most likely to result in high-value conversions. Essential for ecommerce campaigns where transaction values vary significantly across products. We set ROAS targets 15–20% below actual performance to give the algorithm room to breathe.
Maximize Conversions
Spends your entire daily budget to get the maximum number of conversions. The right strategy for accounts with sufficient budget and conversion volume where the goal is volume over efficiency. Often used during new campaign launch phases before enough data exists for Target CPA.
Enhanced CPC (eCPC)
A manual-plus-smart hybrid. You set manual bids and Google adjusts them upward for searches likely to convert and downward for those less likely. The safest smart bidding option for accounts with limited conversion data — it captures machine learning benefits while keeping human control intact.
Portfolio Bid Strategies
For larger accounts with multiple campaigns, Portfolio bid strategies pool conversion data across campaigns — enabling smart bidding to work effectively even when individual campaigns have limited conversion history. We configure portfolio strategies across relevant campaign groups to unlock smart bidding at scale.
Manual CPC with Optimisation
Complete manual control over bids at keyword level. The most transparent strategy — you know exactly what you're paying for every click on every keyword. We use Manual CPC during campaign launches and for highly competitive single keywords where over-bidding by the algorithm would be costly.
Bidding Strategy Selection Guide
Choosing the right bidding strategy is not guesswork — it's a function of your account's data history, conversion volume, and business goal. Here's how we match strategy to situation.
ROI-Driven Approach
How We Turn Ad Spend
into Profitable Revenue
Every campaign we manage is built around one question: what does this business need to earn per rupee spent to make Google Ads worthwhile? We work backwards from your target CPA or ROAS, build campaign structures and bids that support that goal, and optimise weekly until we reach it consistently.
The difference between a ₹1 lakh/month Google Ads budget that loses money and one that prints profit isn't the budget size — it's the structure, the negative keywords, the Quality Score, the landing page alignment, and the weekly optimisation cadence. That's exactly what we provide on every account we manage.
* Aggregate across active PPC client accounts. Results vary by industry, competition, and budget.
Profit-First Budget Allocation
We calculate your target CPA based on product margin, customer lifetime value, and close rate — then structure budgets to hit that CPA consistently, not just minimise CPL in isolation. Profitability is the north star, not click volume.
Search Term Mining Every Week
We review every search query that triggered your ads weekly, add irrelevant terms as negatives, and discover new high-intent queries to add as exact match keywords. This continuous refinement is what separates a 2× ROAS account from a 5× ROAS account.
Quality Score Improvement Programme
We actively work to improve Quality Scores above 7/10 across all high-spend keywords. Each 1-point increase in Quality Score can reduce your CPC by 16–50%. We rewrite ad copy, restructure ad groups, and align landing pages to push QS up systematically.
Attribution Modelling & Full-Funnel Tracking
Last-click attribution under-credits top-of-funnel keywords that initiate the purchase journey. We set up data-driven attribution in GA4 and Google Ads to see the full conversion path — making smarter budget decisions across the entire campaign mix.
Competitor Intelligence & Auction Insights
Google's Auction Insights report shows exactly which competitors are bidding on your keywords and how your impression share compares. We monitor this weekly and adjust strategy when new competitors enter your auctions or when an opportunity to gain share at lower cost appears.
Keyword Strategy
Keyword Research That
Finds Buyers, Not
Just Browsers
PPC keyword strategy is completely different from SEO keyword strategy. In Google Ads, every click costs money — so we focus exclusively on keywords where the user has clear buying intent. Informational queries get blocked with negatives; transactional and commercial queries get optimised budgets and premium bids.
Competitor & Market Research
We analyse which keywords your top 3–5 competitors are bidding on using SpyFu, SEMrush, and Google's Auction Insights. This reveals proven demand signals and high-value terms you may be missing — and gaps in the market where CPCs are lower and intent is still strong.
Intent Classification & Match Type Assignment
Every keyword is classified by intent — Transactional, Commercial, or Navigational. Transactional keywords ("buy protein powder online") get exact match and premium bids. Commercial keywords ("best gym supplement India") get phrase match. Informational terms become negatives.
CPC & Competition Analysis
Using Google Keyword Planner and Ahrefs, we estimate realistic CPCs, monthly search volumes, and competition levels for each keyword — allowing accurate ROAS forecasting before a single rupee is spent. No surprises in month one.
Negative Keyword Architecture
We build negative keyword lists from day one — blocking job seekers, students, competitors, free-seekers, and irrelevant query patterns that would waste budget without a chance of converting. Comprehensive negatives are built before the campaign even launches.
Ongoing Search Term Expansion
As campaigns run, we mine the Search Terms Report weekly for new high-intent queries to add as exact match keywords. This continuous expansion compounds account performance — the account gets better every single week as the keyword list becomes more refined and targeted.
Keyword Intent in Google Ads
Why Most Google Ads Accounts Waste 30–40% of Budget
The average Google Ads account wastes 35% of spend on irrelevant search terms — people searching for jobs, free resources, competitor brands, and informational queries. This is preventable with a comprehensive negative keyword strategy and weekly search term audits. We fix this in the first 30 days.
35%
Avg. wasted spend in unmanaged accounts
−38%
Avg. CPL drop after our 90-day audit
Our PPC Process
From Account Audit to
Profitable Campaigns — Fast
Free Account Audit
We audit your existing Google Ads account (or build a market analysis for new accounts) — covering structure, Quality Scores, wasted spend, bidding strategy, conversion tracking accuracy, and competitor landscape. You get a written audit with prioritised fixes.
Strategy & Architecture
Based on the audit, we design the campaign architecture — campaign types, ad group structure, keyword list, match types, negative keywords, bidding strategy, and ad extensions. Everything is documented in a campaign blueprint before a single rupee is spent.
Build, Track & Launch
Conversion tracking deployed via GTM, campaigns built to spec, ad copy written and approved, landing pages reviewed, and everything verified before going live. Campaigns launch within 48 hours of receiving access and creative assets.
Optimise & Scale
Weekly search term audits, bid adjustments, Quality Score improvements, A/B ad testing, and audience refinements. As performance data accumulates, we move to smart bidding and scale budgets on winning campaigns. Monthly report every 30 days, no exceptions.
Week 1 — Setup
- Full account / competitor audit
- Conversion tracking deployment
- Campaign architecture built
- Ad copy written & approved
- Negative keyword list created
Week 2-4 — Launch
- Campaigns live within 48hrs
- Daily budget monitoring
- Search term report daily
- Quality Score tracking starts
- Landing page performance noted
Month 2-3 — Optimise
- Smart bidding transition (if ready)
- A/B testing ad copy variants
- Audience layering & RLSA
- CPL trending downward
- Quality Scores improving
Month 4+ — Scale
- Scale winning campaigns
- Introduce new campaign types
- Remarketing campaigns live
- Portfolio bid strategies
- Quarterly strategy reviews
What to Expect
Google Ads Results Timeline —
An Honest Breakdown
Google Ads delivers results faster than SEO, but there's still a learning and optimisation curve. Here's what realistically happens and when — so you know exactly what you're getting at each stage of the engagement.
Setup & Launch
Campaigns go live. Initial data begins flowing. This is the account's learning phase — expect higher CPCs and lower conversion rates while Google's algorithm calibrates. Don't panic at early numbers.
- Tracking verified and working
- First impressions and clicks
- Initial Quality Scores set
- Search term data accumulating
- First negative keywords added
- Baseline CPC and CTR established
Learning & Stabilising
The account exits Google's learning phase. CPCs stabilise. Quality Scores improve as CTR data accumulates. Search term audits have removed most irrelevant traffic. First consistent conversions begin arriving.
- CPL stabilises and begins falling
- Quality Scores hit 6–7/10 average
- Irrelevant spend reduced by 20–30%
- A/B test data becoming significant
- First ROAS data visible in reports
- Bidding strategy review and adjust
Consistent Conversion Flow
Campaigns are fully optimised and delivering consistent, predictable leads or sales. Smart Bidding is activated using accumulated conversion data. Cost per lead has dropped 20–35% from week 1 levels.
- Predictable daily lead volume
- Smart bidding live and performing
- Remarketing campaigns added
- CPL down 25–35% from launch
- Quality Scores averaging 7–8/10
- Winning ad variants identified
Scale & Expansion
With a profitable campaign architecture proven, we scale budgets on top performers, launch new campaign types (YouTube, Display Remarketing, Performance Max), and expand into new keyword opportunities identified through search term mining.
- ROAS consistently at target level
- Budget scaled 2–3× on winners
- New campaign types introduced
- Full-funnel Google Ads strategy active
- CPL at 30–50% below month 1
- Monthly reports showing compounding ROI
Our PPC Tech Stack
The Tools Behind Every
Profitable Campaign
Google Ads
Campaign Management
Google Analytics 4
Conversions & Attribution
Google Tag Manager
Tracking Implementation
SEMrush
Competitor & Keyword Intel
SpyFu
PPC Competitor Research
Looker Studio
Live PPC Dashboards
Keyword Planner
Volume & CPC Research
Merchant Centre
Shopping Feed Mgmt
Optmyzr
PPC Automation & Alerts
CallRail
Phone Call Tracking
Industries We Serve
Industry-Specific Google Ads
That Understands Your Buyers
Generic PPC campaigns fail because different industries have fundamentally different buyer journeys, CPCs, and conversion triggers. We bring deep sector knowledge — not a copy-paste campaign template — to every account we manage.
Healthcare & Clinics
Call-optimised campaigns for doctors, hospitals, and diagnostic labs. Google's healthcare advertising policies navigated correctly with appointment booking-focused conversion tracking.
↓ 42% Cost Per Appointment
Education & Coaching
Admissions campaigns timed to peak search seasons. Form-fill and call conversion tracking with seasonal budget scaling for IIT-JEE, NEET, UPSC, and MBA admission cycles.
↑ 5× More Enquiries, Same Budget
Real Estate
Property buyer and renter campaigns with location targeting, dynamic remarketing of viewed listings, and WhatsApp call-to-action extensions for immediate developer contact.
↑ 340 Qualified Leads in 4 Months
Ecommerce & D2C
Shopping campaigns, Dynamic Remarketing, Performance Max, and RLSA for online brands. Revenue-based ROAS optimisation with product-level bid segmentation by margin.
↑ 6.2× ROAS on Shopping Campaigns
Legal & Finance
High-CPC keyword management for law firms, CAs, and financial advisors. Precise audience targeting to reach high-net-worth individuals with compliant, policy-safe ad copy.
↓ 51% CPA in Competitive Legal Niche
Home Services
Call-only and location-targeted campaigns for plumbers, AC repair, pest control, and electricians. Near-me keyword targeting with call tracking and mobile bid maximisation.
↑ 220% More Inbound Service Calls
Hospitality & Travel
Direct booking campaigns for hotels, resorts, and travel operators. Seasonal budget strategies, competitor brand campaigns, and Hotel Ads integration to reduce OTA commission dependence.
↑ 38% Direct Bookings vs OTA
SaaS & Technology
Bottom-funnel demo request and trial signup campaigns. Competitor comparison keyword targeting, LinkedIn audience import via Customer Match, and CLV-based ROAS targets for subscription products.
↓ 44% Cost Per Trial Signup
Proven Results
Real Google Ads Results From
Real Indian Businesses
Every result below is verified from Google Ads, GA4, and CRM data. No estimates, no projections — only what the numbers actually showed.
Orthopaedic Hospital, Delhi NCR
Inherited a mismanaged account spending ₹1.5L/month with a CPL of ₹3,800. Within 90 days of restructuring — negative keywords, ad copy overhaul, call extension optimisation, and Target CPA bidding — CPL dropped to ₹1,100 and appointment volume grew 3×.
Campaign efficiency: 91/100
D2C Nutrition Brand, Bangalore
Launched Google Shopping + Performance Max campaigns for a D2C supplement brand previously relying on Meta Ads alone. Built Merchant Centre from scratch, optimised product feed titles and descriptions, and segmented campaigns by margin category. Revenue from Google Ads went from ₹0 to ₹18L/month in 4 months.
Campaign efficiency: 86/100
MBA Coaching Institute, Patna
Google Ads campaign restructured ahead of CAT admission season. Created intent-based ad groups for CAT, XAT, SNAP, and NMAT keywords. Deployed Target CPA bidding with a ₹30,000/month budget. Generated 420 qualified form leads in 60 days at ₹71 per lead — a 4× improvement on the previous agency's ₹282 CPL.
Campaign efficiency: 94/100
Why Namo Digital
Google Ads Management
Done With Full Accountability
Most agencies take your budget, run the same campaign template they use for everyone, report on "impressions" and "clicks," and call it done. We take a fundamentally different approach — every rupee is tracked to real business outcomes, every decision is documented, and every recommendation is backed by data from your account, not generic best practices from someone else's industry.
* Aggregate across active Google Ads client accounts. Results vary by industry, competition, and budget.
You Own 100% of the Account — Always
Your Google Ads account is created in your Google email and you retain admin access at all times. We are added as managers. If you ever leave, you take the full account history, conversion data, and audience lists with you — nothing held hostage, ever.
No Management Fee on Ad Spend Markup
We charge a flat management fee. We do not take a percentage of your ad spend — which creates a perverse incentive for agencies to increase your budget regardless of whether it's profitable. Our fee is fixed; your budget decisions are based purely on performance data.
Certified Specialist on Your Account
Every account is managed by a Google Ads certified specialist. You get one dedicated point of contact who understands your business deeply, not a revolving door of account managers who need to re-learn your account every 3 months.
Reports That Show Actual Revenue Impact
Our monthly reports show: ad spend, leads generated, cost per lead, revenue attributed, and ROAS — in plain language. You see the numbers that matter to your business P&L, not impressions, reach, and "potential audience size" that obscure poor performance.
Proactive Communication — Not Monthly Surprises
If your CPL is rising, if a competitor has entered your auction, or if a campaign is underperforming — you hear from us immediately, not in next month's report. Proactive alerts and bi-weekly check-ins are standard on every account we manage.
Client Reviews
What Our Google Ads
Clients Say
We were burning ₹1.5 lakhs a month on Google Ads with barely any results. Namo restructured everything in 30 days. Within 3 months our cost per appointment dropped from ₹3,800 to ₹1,100 and we're getting 3 times more patients. The ROI is completely unreal.
Dr. Rajeev S.
Orthopaedic Hospital, Delhi NCR
We had never run Google Shopping before. Namo set up Merchant Centre from scratch, optimised our entire product feed, and in 4 months we were doing ₹18 lakhs a month in revenue from Google Ads alone — at a 6.2× ROAS. This channel has completely changed our business.
Karan M.
D2C Nutrition Brand, Bangalore
Our old agency was giving us leads at ₹282 per lead. Namo brought it down to ₹71 — in the same admission season, with the same budget. 420 leads in 60 days. We had to increase our admissions counsellor team because we couldn't handle the volume. Outstanding work.
Vivek P.
MBA Coaching Institute, Patna
FAQ
Frequently Asked Google Ads
Questions — Answered Honestly
What is the minimum budget to start Google Ads in India?
There is technically no minimum — Google Ads can run on any daily budget. However, to gather meaningful data and run smart bidding algorithms effectively, we recommend a minimum monthly ad spend of ₹20,000–₹30,000 for local service businesses and ₹50,000+ for ecommerce and competitive niches. Below these thresholds, the algorithm doesn't get enough conversion data to optimise, and you're essentially running manual bids forever. Our management fees are separate from ad spend — ad spend goes directly to Google, not to us.
How long does it take for Google Ads to show results?
You'll see traffic and clicks from day one of launch. However, consistent, profitable performance typically takes 4–8 weeks — the time needed for Google's algorithm to exit the learning phase, for the account to accumulate sufficient conversion data for Smart Bidding, and for our weekly optimisation to remove wasted spend. Unlike SEO, which takes months, Google Ads delivers results in weeks — but week 1 numbers are not representative of month 3 performance. We set realistic expectations and show you progress data weekly.
What is a good ROAS for Google Ads?
A "good" ROAS depends entirely on your product margin. As a rule of thumb: if your gross margin is 50%, you need a minimum 2× ROAS to break even on ad spend, and 4× ROAS to achieve a healthy profit after ad costs and management fees. For ecommerce in India, we typically target 4–8× ROAS depending on product category and competition. For lead generation, we measure Cost Per Lead and Cost Per Acquisition instead of ROAS. We calculate your specific target ROAS during onboarding based on your actual margin data — not generic benchmarks.
Can Google Ads work for very small businesses with limited budgets?
Yes, but only if the campaign is tightly focused. Small budgets require hyper-specific keyword targeting (exact match only), geo-targeting to a small radius, extremely refined negative keyword lists, and ad scheduling to only run during peak conversion hours. Spreading a small budget across broad campaigns is the most common mistake we fix for small businesses. A ₹500/day budget spent on 3 highly relevant exact match keywords in one city will outperform the same budget spread across 200 keywords nationally. Focus is the most important budget efficiency lever.
What is the difference between Google Search Ads and Performance Max?
Search Ads show text ads only on Google Search results, triggered by specific keywords you choose. They offer maximum transparency and control. Performance Max is a fully automated campaign type that serves ads across all Google inventory — Search, Display, YouTube, Gmail, Maps, and Discover — using Google's AI to find conversions anywhere across its network. Performance Max requires strong creative assets (images, videos, headlines) and sufficient conversion history to work well. We typically recommend starting with Search campaigns to build conversion history, then adding Performance Max once the account has 30+ monthly conversions.
How do you report on Google Ads performance?
Every client receives: a live Looker Studio dashboard updated daily showing spend, leads, CPL, ROAS, and key metrics at a glance; a detailed monthly PDF report covering performance vs target, what worked, what didn't, what we changed, and what we're doing next month; and bi-weekly brief email updates flagging anything material. We don't hide underperformance — if a campaign isn't hitting target, you'll know it before we do (via dashboard access) and we'll have a documented plan to fix it in the same communication.
Do you charge a percentage of ad spend or a flat management fee?
We charge a flat monthly management fee, not a percentage of ad spend. Percentage-of-spend models create a direct financial incentive for agencies to increase your budget regardless of whether it's profitable for you. We believe that's a conflict of interest. Our flat fee means our incentive is purely to maximise your results — because that's what drives retention. Management fees typically range from ₹12,000–₹40,000/month depending on account complexity and scope, with ad spend going directly to Google on your payment method.
What happens to my Google Ads account if I stop working with you?
Everything stays with you — completely. Your Google Ads account was created in your Google email and you retain full ownership. Your campaign history, conversion data, audience lists, negative keyword lists, Quality Score history, and all the intellectual work we've done stays in your account permanently. We remove our manager access when you leave — and that's it. We encourage you to download account snapshots before leaving so you have a local copy, and we're happy to do a proper transition handover briefing to ensure continuity regardless of why you're moving on.
Start Your Google Ads Campaign
Get a Free Google Ads Audit
Worth ₹5,000 — Today
A 30-minute strategy call plus a written audit of your Google Ads account (or a market analysis for new accounts) — covering wasted spend, Quality Score issues, competitor gaps, and a 3-step priority action plan to improve ROAS. Completely free, no obligation, and useful whether you work with us or not.
✓ Free PPC Audit Included ✓ No Lock-in Contract ✓ Flat Fee — No % of Spend ✓ Google Partner Certified
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