Scroll-Stopping Ads.
Revenue That Scales.

What is the minimum budget for Meta Ads in India?

There is no technical minimum — Meta campaigns can run on ₹100/day. However, to get meaningful data and let Meta's algorithm exit the learning phase (requiring 50 optimisation events in 7 days), we recommend ₹15,000–₹25,000/month for local service businesses and ₹40,000+ for ecommerce. Below these thresholds, campaigns stay in learning mode indefinitely and CPL remains unpredictably high. Our management fees are charged separately and go to us — your ad spend goes directly to Meta on your billing method.

How long does it take for Meta Ads to deliver results?

Meta campaigns typically take 7–14 days to exit the learning phase per ad set. Initial lead volume and ROAS in week 1–2 will be higher cost and lower quality than in month 2–3 — this is normal and expected. The algorithm improves as it collects more conversion data. By week 4–6, with proper creative rotation and audience structure, CPL typically falls 30–50% from launch levels. Unlike Google Ads where intent is instant, Meta requires the algorithm to learn who to show your ads to — which takes conversion data volume, not just time.

Does iOS 14 still affect Meta Ads tracking?

Yes — iOS 14+ privacy changes reduced browser Pixel tracking by 30–50% for iOS users. This means many conversions go unreported, and Meta's algorithm makes bidding decisions on incomplete data. The solution is implementing the Conversions API (CAPI), which tracks conversions server-side — independently of the browser. When we set up CAPI alongside the Pixel, typically 25–40% of previously unattributed conversions are recovered. This single technical fix often improves apparent ROAS by 30–40% — not because results improved, but because you're now seeing the full picture. We treat CAPI as mandatory, not optional.

What is Advantage+ Shopping and should I use it?

Advantage+ Shopping Campaigns (ASC) are Meta's AI-driven ecommerce campaign type — analogous to Google's Performance Max. They use Meta's full machine learning to dynamically allocate budget across audiences (cold, warm, retargeting) and creative combinations to maximise purchase conversions. ASC works best for ecommerce brands with a minimum of 50 monthly purchases, a clean product catalog, and diverse creative assets. For the right ecommerce account, ASC typically outperforms manually structured campaigns by 20–50% in ROAS within 30–60 days. We audit your account first to confirm whether you have the data volume and creative quality needed for ASC to work.

Should I use Facebook Lead Forms or send traffic to a landing page?

Both have their place. Facebook Instant Lead Forms capture contact details without the user leaving the app — which dramatically reduces friction and CPL (typically by 30–50%). However, leads from forms tend to have lower intent since they didn't need to visit your website. Landing page campaigns produce fewer but often higher-quality leads, and let you tell a fuller brand story. Our approach for most lead gen clients is to run both simultaneously, compare lead-to-appointment rate alongside CPL, and allocate budget to whichever delivers better cost-per-qualified-lead for your specific business — not a blanket recommendation.

What happens to my Meta Ads account if I stop working with you?

Everything stays with you. Your Business Manager, ad account, Pixel, audiences, creative history, and CAPI configurations all remain under your ownership. We are added as partners and removed cleanly when you leave. We encourage clients to retain full admin access at all times — you can see every ad, every spend, and every result in real time throughout the engagement. We document all audience setups, naming conventions, and campaign logic so any future agency or in-house team can continue exactly where we left off without losing the work built.

How do you handle creative if we don't have video content?

We provide detailed creative briefs for every campaign that specify exactly what to shoot, what to say in the first 3 seconds, what CTA to use, and what format (vertical 9:16 for Reels). For clients without video resources, we work with static images and carousels to start, achieving strong results with well-designed static ads — especially for lead gen. We can also repurpose existing website images, testimonials, or photography into ad-ready creatives. As campaigns scale, we recommend investing in 2–3 short UGC-style videos per month — we'll tell you exactly what briefs generate the highest ROAS based on what we're seeing across categories.

Do you charge a percentage of ad spend?

No — we charge a flat monthly management fee only. Percentage-of-spend models create a financial incentive for agencies to increase your budget whether or not it improves your results. Our flat fee means your budget decisions are made purely on performance data and profitability, not our revenue model. Management fees typically range from ₹10,000–₹35,000/month depending on account complexity, number of campaigns, and scope — with ad spend going directly to Meta on your payment method. All fees are transparent and agreed in writing before we start.